Strategy | PR Case Studies | Advertising Case Studies

World Wide Reach

The rise of social media and on-the-go Internet consumption has given birth to a new way of marketing. From blogs to Myspace and viral video clips, news in the online realm is no longer handed down from media gatekeepers but instead shared peer-to-peer. Understanding these new rules of media usage and the ever-expanding array of applications is no easy task, but we’ve taken it upon ourselves to become experts in all forms of untraditional online marketing. And while we’ll never discredit the power of the gray lady, adding online marketing elements into an overall marketing campaign will launch your company into the blogosphere.

Web Site Design
If you have not established an online presence, this is the place to start. We offer full graphic design and copy writing services to get your company on the Web and, more importantly, get it found by Web crawlers. If your current Web site is lacking that certain oomph, but is not quite ready for a full overhaul, we can offer Web site enhancing applications to increase its interactivity and video capabilities.

Search Engine Optimization
Increase your Web site’s ranking in search engine results, while making it easier to navigate and more accessible through search engine optimization. Everything from layout, page tags, copy content and keyword selection (or lack there of) affects a search engine’s ability to find and report your site. Let our experts show you the tricks–of-the-trade to improve your site’s ranking and drive more traffic.

News Wires
Wire distribution of press releases is a fast and efficient way to get your news in the hands of editors and online news sites around the world. Well-written releases with precise distribution timing are guaranteed to be picked-up. Wire distribution of our client’s news has resulted in hits on sites such as Yahoo!, Forbes, AOL and the LA Times.

E-Blasts
Get your message out to those who want to hear it through e-blasts. These e-mail messages are blasted to predetermined lists of people who have opted to receive your news hence eliminating unnecessary printing costs or spamming. We can handle all aspects of your e-blast campaign from graphic design and copywriting to e-mail database maintenance and message distribution.

Review Web Sites
Increase the impact of positive customer testimonials by making them accessible on the Internet to others who are interested in your company or services. We can sniff out the sites your company should be included on, facilitate customer interviews and post their glowing reviews to the appropriate sites so everyone on the Web can read how great your company is straight from the horse’s mouth.

Online Profiles
Increase public awareness about your company in a global forum by adding a company profile to online directories, mapping applications and encyclopedias. We’ll find the directories your company should be listed on, make the needed listings and manage / update the profile as your company evolves.

Digital Media-Sharing Sites
Post photos, video clips, commercials, 3-D model fly-thrus, and other digital materials onto media sharing Web sites and let the uploading begin. Adding highly searched key terms to the file media tags will increase the probability that your materials come up in an Internet search. Let our geek squad show you which sites are best for your company, transform your static media into digital files and post them for the sharing.

Online Social Networks
Join the ranks of millions of people who are part of the social network blogosphere and discover a new and fresh way to interact with existing customers, employees and associates, meet new people, and share information and digital media. While the list of social networking sites is ever growing, we’ve had experience launching our clients into the likes of Myspace, Facebook, SecondLife, Linked In and Craigslist, and are always on the lookout for new networks.

Social Marketing
A type of grass-roots marketing, social marketing is a peer-to-peer phenomenon that taps into your users’ creativity and their connections within the social network blogoshpere to advertise your company or product. Social marketing campaigns have been the launching point for user-created commercials, advertisements and art that truly resonate with consumers because they were the ones who created it.

Mobile Phone Campaigns
The mobile phone may be small, but in the bigger picture it's far from it. No other medium is as personally engaging or as capable of such wide reach, timely relevance and variety of interaction. An endless possibility of mobile engagements including mobile Web sites, texting programs and mobile couponing could bump your company into the pockets of your target audiences resulting in increased drive to your Web site or sales center, enhanced customer service and more personalized advertising.