The point of SEO or SEM is to get a higher page rank for a Website. In theory, SEO has three simple steps – develop great content, facilitate appropriate links and keep it current. But SEO is not as cut and dry as this. The perfect combination of keywords, anchor text links, word count, page programming and smart linking will surely give your page a boost in organic search results but the secret to keep it there is continuous updates. If this all has your head spinning, fear not, because we’re fluent in the language of SEO. Not only can we give your site a once over SEO tune-up or perform continuous maintenance to keep it at the top, but we can also explain what all these terms mean so you too can be in the SEO know-how.
To enhance the organic performance of Bosa’s Bayside at the Embarcadero Web site, j. simms first overhauled the site by developing appropriate word tags, adding useful links and finally indexing the site on search engines. Within 30 days, of our ten top keywords, nine jumped to the first page of search results on the top five Web sites. Furthermore, of these nine keywords, two were in the No. 1 position and four improved in ranking by one or two slots. In following months, we fine-tuned each of the sites to continue and maintain SEO improvements in order to keep the Web site at the top of search results. These activities, done biweekly, include updating the copy with key terms, refreshing the news page and facilitating outside links. Through this constant attention, the site has remained in the top of search results and Web site traffic has dramatically increased. |