On-the-go media consumption has given birth to a new and rapidly growing area of marketing possibilities. Much like how email marketing revolutionized interaction with consumers 10 years ago, mobile marketing, or reaching consumers through their wireless cellular devices via SMS (text messages), is The Next Big Thing.
Mobile marketing capabilities include one- or two-way SMS campaigns featuring text or picture messages that can be sent to one user or many. Our mobile marketing solutions can be white-labeled to fit the needs of any business or non-profit. With 1.9 billion texters worldwide sending some 3 trillion messages yearly, we can help you chart your path t0 getting your message directly into the hands of your consumers.
Want a demo and a free evaluation to see if mobile marketing is right for your business? Give us a call or shoot us an email at mobile@jsimmsagency.com. You can also try cherpling us using the nifty SMS chat application below. Our mobile number is 858-248-2820.
UCSD Mobile Marketing
TheInternational Center at the University of California at
San Diego needed a better way to promote its programs to students and
faculty, as well as close the gap between students who expressed interest
in studying abroad and those who actually went. j. simms devised a multi-level SMS marketing campaign to speak to several target audiences on and off campus. The campaigns encouraged people to join text-mailing lists to get info and alerts from the International Center sent to their mobile phones. Through this two-way system, the university could communicate directly with students and evaluate how to better serve them, thus closing the retention gap. A comprehensive marketing campaign, created by j. simms, supported the mobile efforts. While
still too early in its lifecycle to gauge the campaign success, the mobile
marketing has been well received and both the university and students
are excited to engage in the process.
Hay House
Book publisher Hay House wanted to try a-go at incorporating mobile marketing
into its existing promotions portfolio. By way of j. simms agency,
it developed a one-time mobile campaign where users could text in the
word “DYER” to receive a special discount code for 10 percent
off an online purchase of “Excuses Begone!”
by New York Times best-selling author and speaker Dr.
Wayne W. Dyer. This offer was advertised in a TV commercial that aired
on The Bonnie Hunt Show in two Florida counties on the same day that Dr. Dyer
was a show guest. This one-time effort resulted in 30 people texting in
for the discount code and 25 book sales that could be directly correlated to
the TV commercial.
San Diego
Asian Film Festival
The San Diego Asian Film Festival is billed as one of the best in the nation.
As it considered new ways to build upon its previous successes, j. simms agency
came in with a marketing plan filled with new ways to directly engage its audience
and keep them in touch with everything SDAFF. The use of mobile technology
provided SDAFF with the right tools to build a new mobile consumer base, allowing
them to inform guests of up-to-the-minute updates, special film showings and
VIP parties, and maximize sponsors’ exposure. The 2009 festival experienced
another gangbuster year with a 90 percent increase in attendance at targeted
shows due specifically to the mobile campaign efforts.
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