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     Infrequently Asked Questions

j. simms agency has spent nearly two decades helping some of San Diego’s most recognizable builders, businesses and non-profit organizations grow and prosper. We’ve done so because we are the go-to-place for strategic public relations, media relations and non-profit marketing.  We’ve accomplished this by creating and implementing integrated marketing communications plans that make sense.  But more than anything else, we’ve done so by understanding San Diego and knowing what makes it tick.

From its enterprises to its media, its community leaders to its everyday people, we understand San Diego. And we put that knowledge to work everyday for our clients. We take pride in partnering with organizations whose growth and prosperity has helped San Diego develop into the thriving city it is today.

A Few of our Clients
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Fiesta de Reyes
Fiesta De Reyes
After several years of widespread public dissatisfaction under Delaware North, the former Plaza de Pasado in Old Town San Diego State Historic Park was taken over by Old Town Family Hospitality Corp. and renamed Fiesta de Reyes.  Faced with the challenge of restoring the plaza and its 13 shops and three restaurants to their former glory, the owner turned the job of regaining community and political support for this San Diego favorite to j.simms agency.  A new branding campaign paired with steady media relations and a two-day special event attended by 1,200 people, introduced the highly anticipated new part of Old Town to an eager San Diego crowd.  

Globaltel Media, Inc.
Globaltel Media Logo
Specializing in web-based software solutions that send and receive text SMS messages to any and all mobile cellular phones in the world, Globaltel Media’s technologies include products with two-way chat capabilities that can be initiated by either the cell phone user or PC component and can deliver simple text messages or rich content.  With innovative and patent-pending products in hand, GTM brought on j.simms agency as the marketing and sales department to oversee all product branding and promotions,international publicity and social networking.   

Bosa Development
Bosa Development
With uncommon vision and bold, well-considered planning, Bosa Development has delivered more than 22,000 homes up and down the coast from Vancouver to San Diego. From within the gates of Petco Park to atop Cortez Hill, Bosa’s high-rise residential towers are dramatically changing downtown San Diego’s skyline. It already has nine signature towers to its name in downtown with a handful of others planned. While Bosa’s executive marketing team resides 1,400 miles away in Canada, j. simms has taken the lead as Bosa’s on-the-ground PR contact, which has left us very busy as each of Bosa’s projects boasts some record-holding title as the most, best or innovatively designed residential tower in downtown San Diego.

The Corky McMillin Companies
The Corky McMillin Companies
Even before j. simms agency was formed, company founder Julia Simms was working with The Corky McMillin Companies to grow its reputation among San Diegans via press relations, marketing communications and community outreach programs. This partnership now spans 24 years, during which time the McMillin organization has grown from 300 home sales a year to more than 1,200.
The Corky McMillin Companies

Imperial Beach
City of Imperial Beach
Tucked away in the most southwesterly corner of the United States, the city of Imperial Beach is a classic example of a Southern California beach town. Known for its big surf, picturesque pier, annual Sandcastle Days event and proximity to several ecological preserves, Imperial Beach has long been a haven for beach trippers and eco-tourists. j. simms agency was brought on in 2007, to manage all aspects of the city’s media relations needs from publicizing local events and news to improving its image throughout the county, all while maintaining that laid-back beach attitude.

US Open Sandcastle Competition
US Open Sandcastle Competition
Nothing says summer in Southern California like a good old-fashioned sandcastle- (dash) building contest, the epitome of which has been held in Imperial Beach for the last 29 years.  Attracting upwards of 325,000 spectators over two days, this event is big beans in the sand-carving arena.  Since 2008, j. simms has lent a hand in the public relations for this special event working with both national and local media to get its story out.  In the first year alone, the event received a whopping 680 column inches of press coverage, 44 minutes of TV news coverage and was featured in the PBS children’s educational TV show, Curiosity Quest.   

ACCIÓN San Diego
Accion Logo
Recognizing the need to support even the smallest business venture, ACCIÓN San Diego is a non-profit organization that provides micro-enterprise development so that hard-working San Diegians have the opportunity to build their businesses and strengthen the economic foundation of our communities through self-employment.  j. simms along with ACCIÓN is committed to supporting the future of these emerging micro-entrepreneurs, their families, and the vital economic infrastructure of the local community. Through media relations and fundraising partnership efforts, in 2008 ACCIÓN experienced a 40 percent growth in its loan portfolio. 

 South County Economic Development Council

San Diego County’s unassuming southern region has been quietly evolving into an international trading hub providing economic strength and diversification to San Diego. This growth can be attributed to the work done by the South County Economic Development Council to encourage private investment, promote business development, and publicize the area’s opportunities. A long-time supporter of the SCEDC, j. simms’ president sits on the organization’s marketing committee and more recently has been responsible for the creation and production of its bimonthly newsletters and annual report.



 
 
  j. simms agency |  406 9th Avenue, Suite 310 | San Diego, CA 92101  | P  858.689.9909 | F  858.689.1281  
The Corky McMillin Companies Scripps Performing Arts Company South County Economic Development Council