| Sure, we’re San Diego experts. Call it our home-field advantage. But like any good team, we’re quite capable of succeeding on the road. We’ve shown time and again that if a client wants or needs to grow beyond San Diego, or if a company, project or endeavor based outside our home turf comes calling, we’re more than up to the task, often bringing a fresh perspective that helps the client reach heights even they didn’t imagine. Always exceeding expectations, we’re quite capable of helping our clients grow nationally or wherever their market lies. With a new office in Cleveland and a dozen clients in the Great Lake states, along with correspondents in Mexico and throughout Europe, we have proven our ability to deliver the message where it needs to go.
 Cherple,
a PC-to-cell phone chat application, was going to be launched
at the U.S.’s largest Consumer Electronics Trade Show held in Las Vegas. With
no brand recognition and a not-so-easy-to-understand product concept, Cherple
needed a stand-out booth that would peak curiosity and draw visitors in. Without
much room to work in, j. simms created a booth that caught attention from across
the tradeshow floor. Bright orange and blue décor with a funny bird
character, just begged people to come by and see what this product was all
about. Once in the booth, oversized graphics clearly demonstrated the
principles of the product and visitors could even try it themselves from one
of the several laptop stations.
With a network of 200 million worldwide users, Facebook is a goldmine
for social media marketing. For Cherple, a SMS text-message application, j. simms
used this network to promote the application both stateside as well as in Europe
and Mexico. By enlisting the help of native speakers in Mexico, France,
Spain, Austria, Germany and Italy, the agency created Facebook fan pages that
were targeted to those countries’ specific populations and in that particular
language. While each page was maintained by a different bilingual speaker,
the marketing message remained consistent as materials from the original American
page were translated and repopulated on each international page. Within only
three weeks of the international social media marketing launch, hundreds of people
from around the world were fans of Cherple.
 A
new-home development that won a multitude of awards for its brilliant
design, Palmilla, a part of the world-famous La Quinta Resort & Club, needed
collateral materials that not only matched the luxuriousness
of the million-dollar-plus residences, but also hit home with
the community’s soon-to-be buyers. j. simms agency showed
once again that while we might be San Diego experts, we know
a thing or two about stepping outside the county, devising
a series of creative executions that did more than just look
good. Just two years into the campaign, Palmilla’s 159
homes were all sold.
Seahaus, a luxury condominium project in the Bird Rock area
of La Jolla, was the first urban renewal undertaking by Barratt
American. After a year of steady sales using traditional marketing
techniques, sales came to a virtual halt with 25 million-dollar
residences remaining for sale. Our research showed that out-of-state
and second-home buyers were a new group of potential buyers we
could target. Five months after j. simms agency implemented a
national PR plan for Seahaus, 17 homes had sold, nine of which
were to out-of-state buyers. This represented an increase of
more than 300 percent.
The Strand at Headlands, a rare development of oceanfront
custom-home building sites, is situated on 121 acres of pristine
terrain in Orange County -- just up the coast from San Diego.
Targeting jet-setters and our country’s wealthiest individuals,
The Strand has homesites priced at an average of $6 million,
each. Less than six months after j. simms agency was hired to
implement a PR campaign aimed at national high-end consumer magazines,
this Dana Point project was featured in more than a dozen of
the most luxurious magazines in the country. Attracting buyers
from across the United States, including Chicago, New York, Miami,
Las Vegas, and as far away as Sydney, Australia, The Strand has
sold a total of 35 of these multimillion-dollar building sites
to date.
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