We are committed to making the greater Raleigh-Durham area greater.  Having spent nearly two decades helping businesses and non-profit organizations across the country grow and prosper, we have now centered this marketing expertise on those businesses and people who make the Raleigh-Durham area go round.  With homegrown roots in the local culture, character and business environment, we have a solid understanding of all things Raleigh-Durham and know what makes the community tick.   This insider perspective allows us to build and execute the creative, targeted programs needed to drive business.  As the Raleigh-Durham area’s go-to-agency for strategic public relations, mobile marketing and sponsorship sales, we’ll implement specific programs that will grow your visibility, awareness and sales, not just in The Triangle, but as far as you want to go.  We’ll run the distance, wherever that may take us, to share your message with the greater Raleigh-Durham community and beyond.

A Few of our Raleigh-Durham Clients
Since 2009, we’ve been the agency of record for some of the area’s most unique and growing businesses.
Chick-fil-A
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With more than 1,600 locations in 37 states, the Renaissance Village and Townridge Square franchisees of this popular chicken entrée restaurant chain have a well-established reputation for providing high-quality, quick-service food for those hungering for “chickin.”  As a new way to reach existing customers and fly ahead of the pack in reaching new customers, j. simms was contracted to create its text-messaging program to drive traffic and sales at specific times of the day via special promotional offers sent to members of the Chick-fil-A Text Club.   

Carolina Hurricanes

The Carolina Hurricanes are a professional ice hockey team based in Raleigh and members of the National Hockey League.  Playing to crowds of up to 18,680 spectators at the RBC Center, the team turned to j. simms for a mobile marketing platform to help activate advertisers’ sponsorships both in-venue and on television broadcasts.  Through this mobile campaign during the 2009-2010 season, fans were able to text in specific keywords promoted during the games to get additional special offers from the Hurrricanes’ advertisers. 

Both the Hurricanes and sponsor advertisers were extremely happy with the mobile marketing platform and we are looking at an expanding the partnership in 2010-11.   

International Championship Boxing

International Championship Boxing, LLC, is world’s first and only professional boxing league.  With an industry presence in Norfolk, Va. and Las Vegas, ICB intimately introduces boxing fans to the championships and rising stars of the sport in a monthly event called the ICB Knockout Series.  For the ICB, j. simms was brought on to serve its mobile marketing needs by creating an in-venue fan interaction component where event attendees can text in their vote for who they felt won each fight. 

Additionally, a continual touch point component was created to attract and keep ICB fans up to date on boxing news, event information, fighter profiles, ticket offers and promotions relating to upcoming ICB events.

Rex Healthcare

Rex Healthcare, a not-for-profit integrated health care system owned by the State of North Carolina and based in Chapel Hill, wanted to promote Heart Awareness Month during Carolina Hurricanes’ games but needed an interactive method to do so.  Using j. simms’ mobile marketing platforms, it was able to broadcast heart health facts and information through an in-game and television-based strategy with the Raleigh-based NHL team.  The in-game component involved the display of trivia questions and prompted fans to text in their answer for a chance to win team memorabilia.  More than 3,400 fans participated in the campaign and everyone present got a lesson in heart heath!